1. All believers who reject the teaching of his book must tweet small portions as soon as it is released.
2. All believers who reject the teaching of his book must post them as their Facebook status as soon as it is released.
Pretty soon people will relegate his message to a small corner of the mind which can only respond to the written message by clicking a "like" or "retweet" button. It will enjoy a quick death along with all the other foolish nonsense which gets tossed up there.