Resonate: Present Visual Stories that Transform Audiences
by Nancy Duarte
Paperback: 248 pages
Publisher: John Wiley & Sons, Inc.
Point: Unless you are able to strike a chord in the heart of your audience, your idea will die. “Resonate” lays out practical suggestions for tuning into your audience so your ideas can be passed on to others.
Path: Through 9 chapters the author leads the reader through the reasons why the presentation is so important and how the presenter may maximize the presentation.
Sources: Conducting critical review of the greatest communicators of our time, Duarte uses case studies to solidify her point. From Martin Luther King Jr. to Steve Jobs to Abraham Lincoln, presenters who have resonated with their audience have changed the world.
Agreement: Duarte provides an easy to read and helpful book. Her foundational principles and practical applications will be a great help to my own general reviews, presentations, and communication with others.
Disagreement: Although the author ends with a case study of Enron, and encourages the reader to use presentations "for good not evil," there is not much in the book about the truth of what is being communicated.
Personal App: I plan on thinking through these principles and ideas before my next presentation. If I do so effectively, I may spare some of you from sitting through a tedious lecture.
Stars: 4 out of 5
It would be worth another read and I would recommend it.